Apparently, eBay is milking all it can out of its "It" campaign. According to Marketwatch, they are seeking trademark infringement protection from an online auction site called World Auctions Inc.
eBay is alleging that World Auctions blatently copied phrases and colors that were similar to eBay's uses of the word 'It'. eBay spokesman Hani Durzy said "There are numerous features on this site that are strikingly similar to those of our site."
In an effort to capitalize on this, I'm assuming that all users will be charged $0.05 everytime they use the word 'It' in an item description.
Monday, September 18, 2006
Buy It, Sell It, Trademark It!
Posted by Ben Wilkinson at 7:42 PM
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